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If you're looking for something more advanced, Semrush shares a ton of keyword data and makes it easy to dig into the details, like SERP features and granular analysis of current results. Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis. You shouldn't have to be a 10-year SEO industry veteran to use keyword research tools—the best tools offer simple, straightforward suggestions to optimize for your keywords. There are tools that do complete SEO analysis on your site, checking for everything from site speed and technical details to domain authority and topic clusters. We're looking for tools that any business owner or marketer can use to quickly understand their target keyword and optimize their site to rank for it. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more. As keywords define each page of your site, you can use them to organize your content and formulate a strategy. The most basic way to do this is to start a spreadsheet (your "content to keyword map") and identify your primary keyword for each article. You can then build your sheet to your own requirements, add keyword search volume, organic traffic, page authority, and any other metrics that are important to your business. Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction. For example, you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches. Keyword research starts with finding all possible word combinations that are relevant to the "making money" keyword.